Blog

Meet the Team: Gemma

Name: Gemma Bartley Job title: Experiential Account Executive When I started working for Lime: 17th August 2015 How a typical day goes for me: There are no typical days in experiential! I can’t live without: Bacon Sandwiches Likes: Competition Dislikes: Dust in my mug Dream holiday: American Road Trip Describe Lime in three words: Family,…

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Helping Housing Associations understand their audience

An ever-expanding number of communications platforms means that organisations have more tools than ever with which to engage their audiences. But in an age where we all receive so much by way of communication, how do you make yours really stand out? This is a question of particular importance to housing associations, specifically because they…

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13 Lucky Marketing Tips for Friday 13th

What can be scarier than starting a new business year and having no idea about your marketing strategy?!  Ok, I know – giant, man-eating spiders for a start. But not having a clear plan to attract new customers can be nerve-racking, right? Don’t worry, we’ve got your back with these 13 simple but awesome tips…

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From advent calendars to advertising – The Lime PR roundup

We start this week’s roundup with a Christmas PR nightmare and bad news for YouTube superstar, Zoella. It was revealed that a fan received an unwelcome gift in her Zoella advent calendar, after discovering a Stanley Knife hidden amongst her festive treat. The family are understandably now warning other parents who purchased the £25 calendar,…

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Fizzy drinks and flying – It’s the Lime PR roundup

Christmas time sees many brands run annual campaigns in attempts to become associated with this time of year, such as the John Lewis Christmas advert or Cadbury’s Heroes tubs. One such gimmick we’ve seen in recent years has been the Coca-Cola Christmas Truck, which visits sites around the country to ‘deliver Christmas cheer’. However, the…

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Meet The Team: Chelsea

Name: Chelsea Peplow Job title: Agency Intern When I started working for Lime: August 2017 How a typical day goes for me: Normally I come in around 8:30, have some breakfast, plan my day and catch up on emails. Then I spend the remainder of my day following around whoever I’m working for and helping…

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Black Friday, breaches and bakeries – The Lime PR roundup

As we approach the festive season, many businesses are preparing for the annual shopping bonanza that is ‘Black Friday’, where stores and retailers announce a series of deals for consumers in the run-up to Christmas. However, some organisations may have more to deal with than just an increase in shoppers, as an investigation by consumer…

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Meet the Team: Monika

Name: Monika Stonyte Job title: New Business Development Account Executive When I started working for Lime: July 2017 How a typical day goes for me: No 1 thing in the morning is to check emails and my schedule. After that, it is a mixture of meetings, research and planning tasks, cheeky lunch and various music…

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New Client Announcement: The Old Rose & Crown Hotel

Lime is delighted to announce a new client win – The Old Rose & Crown Hotel; an event, wedding, conference venue located in the Lickey Hills Country Park. Following a successful pitch process, Lime was selected as the venue’s marketing partner to raise wider awareness of this locally-loved venue, increase bookings and develop a strong…

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Meet the Team: Chris

Name: Dr Chris Newis Job title: Insight & Strategy Account Manager When I started working for Lime: 6th of June, 2017 How a typical day goes for me: check the morning news for material that is important for our clients; check and collate updates and alerts from publications and journals; produce summaries and pass to…

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Meet the Team: Lizzi

Name: Lizzi Hewitt Job title: Branding and MarComms Senior Account Manager When I started working for Lime: July 2017 How a typical day goes for me: No two days are ever the same and I love it! However, it usually starts with me manically running around trying to find coffee, put lipstick on and not…

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New Client Announcement: Bravado Licensing

Lime have been chosen to be Bravado Licensing’s partner in their representation of the fun filled Emoji brand in the UK! Selected through a pitch process, we will be working with Bravado to help secure FMCG licensing partnerships on behalf of Emoji. Then – through our experiential team and other business units – we will…

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New Client Update: Cirencester Housing

Lime are excited to announce that we are working with Cirencester Housing on their new rebrand! Cirencester Housing are a small association who we have been working with since the summer. This rebrand will be the first for Cirencester Housing for 25 years, and will reflect the values and vision of the new CEO, Maureen…

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New Client Update: Jobson James

Here at Lime, we are thrilled to announce our new client, Jobson James Insurance Brokers! Jobson James are a medium sized insurance firm based in the centre of Birmingham; they are health and wellbeing advocates with a focus on general insurance also. The biggest insurance brokers in the West Midlands with a national reach, Jobson…

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Eggscellent Easter Experiential Marketing

It barely seems like five minutes since we welcomed in the New Year, so it’s quite hard to believe that we’re already into April with Easter just around the corner. Everyone in the office has welcomed spring, with the warmer days and lighter evenings, what’s not to like? The start of spring sees a number…

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The importance of emotion for charities

Red Nose Day will hit our television screens tonight, for its twenty-ninth year, with a star-studded show to raise money for Comic Relief. It’s a must-watch for many people across the UK, sparking a range of emotions with a mixture of comedy sketches and serious messages appealing for donations. Comic Relief funds more than 2,000…

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Who ate all the pies?

It’s only been two weeks since ‘Piegate’ was the talk of social media, but pies have been all over the media for a different reason this week – British Pie Week. National awareness days (which can actually be a dedicated week or even month) have become increasingly popular in recent years and are a fantastic…

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The return of the faithful Nokia

Looking around the Lime office, every one of us has an iPhone on our desk. If you’re like us, when it comes to upgrading your phone you don’t even have to shop around, it’s just a case of getting the new iPhone. It’s unsurprising when the design is slick, it takes a better photo than…

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When your PR stunt turns into more of an own goal…

For football fans up and down the country, Monday night’s fifth round FA cup game between non-league side, Sutton United, and premiership team, Arsenal, was certainly not one to be missed! While fans anticipated a lot of action during the match, they weren’t expecting a savoury pie to be the talking point of the match….

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Love is in the air

Love has been in the air this week (much to some people’s annoyance), but Valentine’s Day isn’t the only reason that people, and brands, have been sharing the love. Valentine’s Day is an occasion that notoriously divides opinions, regardless of whether you’re single or happily in a relationship. Some people jump at the opportunity to…

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The importance of perception

One thing that’s got us all talking in the marketing world this week is the Alzheimer’s Society rebrand. This is exactly what it set out to do – get everyone talking. The current outlook for dementia is bleak, with the charity describing it as the biggest health and social care challenge faced by society today,…

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Do the January Blues Really Exist?

It’s mid-January, we’ve been back in the office for two weeks, and Christmas already seems nothing but a distant memory (except the remainder of a mountain of biscuits and chocolate in our cupboards at home!). The festive season is without a doubt one of the busiest times of years for retailers, and it feels as…

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The true meaning of Christmas (Jumper Day)

It’s National Christmas Jumper day, and we’re all sat in the office nice and cosy in our festive knitwear. Thousands of people across the country will be getting involved today, and we’ve seen some fantastic pictures on social media (our personal favourite has to be the woman with hundreds of baubles attached to her jumper…

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‘Tis the season for giving

Christmas is the season of goodwill, and as an agency we’ve been reflecting on how we’ve tried to do our bit over the last 12 months to help give a little back in whatever way we can. We’re proud to say we’ve supported a number of charities and good causes throughout the year – and…

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It’s The Most Wonderful Time of the Year

There’s no mistaking that it’s December, with our Facebook news feeds suddenly filled with Christmas trees and advent calendars (which finally means it acceptable for us to eat chocolate for breakfast every day). Christmas is a busy time of year for us all, and it always seems like an impossible task trying to fit in…

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The Evolution of Black Friday

It started off with school proms and baby showers, and Black Friday is yet another American tradition that’s made its way to Britain, with this year is set to be the biggest yet! It’s hard to forget the scenes that unfolded when Black Friday first arrived in the UK, bringing out the aggression in customers…

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Is the future of eBay about to change?

Now if you’re anything like us, when you’re having a big clear out at home there’s always a pile for eBay, full of items that are just too good to simply throw away and may actually make you some cash. But what springs to mind when you think of eBay? Is it brand new, high…

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A welcome distraction in a crazy world…

After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…

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‘Tis the Season to be Jolly

With Halloween out the way, November sees the start of the Christmas frenzy (which definitely feels like it gets earlier and earlier each year!). The supermarket shelves are stocked up with festive treats, high-street retailers have an array of brightly coloured Christmas jumpers and we’re all eagerly awaiting the John Lewis Christmas advert. Christmas is…

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Twitter Says Goodbye to Vines

This week Twitter announced that over the next couple of months we will be saying goodbye to its video-sharing service, Vine. The well-loved app, which at its peak had over 100 million people watching videos every month, allowed users to share six second looping video clips on social media. Vine became very popular, especially for…

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Do you love it or hate it?

What do Brexit and Marmite have in common? Well, they both divide the British public. Now unless you’ve shut yourself away from the world for the last few days, you’ll know that Marmite’s been a hot topic of conversation this week. The EU referendum caused a lot of debates, and no doubt will continue to…

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Successful events to create lasting memories

Whether it’s a day at the beach, a birthday party or meal out, time spent as a family always creates lasting memories. People can often think it’s the expensive holidays and days out that bring the most family fun, but that’s not always the case! So far this year we’ve held over 2,000 experiential engagement…

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The future of Snapchat…

When Snapchat first launched in 2011, we must admit we found the concept rather strange. What was the point in sending a picture that would disappear forever after just 10 seconds? Surely it was a waste of time? Although sceptical at first, we stuck with it and tried to get our head around the app,…

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Lime’s Summer of Success

The dark nights are creeping up on us and we’ve contemplated putting the heating on, which means that summer has officially come to an end. After an incredibly busy few months supporting the McDonald’s ‘good times’ campaign, we’ve finally found the time to sit back (don’t worry, not for long!) and reflect on the agency’s…

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Lets talk about Rio 2016… or maybe not?

With the Olympic Games kicking off today in Rio de Janerio, it’s a hot topic of conversation at the moment, especially in the world of social media. To celebrate the Games, Twitter has introduced 207 team emojis, for fans across the world to show their support for their favourite teams. Twitter users can also get…

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The game the world’s talking about….

Opinions across the nation have been divided recently, especially with the Brexit vote, but at the moment everyone’s talking about Pokémon Go – despite whether they love it or hate it! The mobile game, which essentially involves chasing imaginary characters around the real world, has been described by some as the first step towards virtual…

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Marketing and the beautiful game

It’s been a summer full of highs and lows if you’re a football fan, and, as Euro 2016 comes to an end this weekend, marketing departments of key brands will be frantically analysing their successes. You will have all seen an increase in marketing and social media activity from brands such as Orange, Carlsberg, Mars…

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Excellent events start with engaging training

Training sessions can be dull and boring if you don’t successfully capture your audience’s attention, which often leads to people nodding off (let’s face it, many of us have been there!). This is demotivating and disheartening to the trainer, who sees a room full of glazed over eyes blankly staring back. With a team of…

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Do you know who you are emailing?

If you’re anything like us you will have an inbox full of marketing emails. Some that you want and others that you wonder how on earth have reached you. How do you interact with these emails? Do you delete or unsubscribe? As a marketer, you want people to open and read your emails with interest…

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What could you do in less than an hour?

To many people, 50 minutes may not sound like long. But in this time, you could actually fly from Birmingham to Dublin, or get the channel tunnel to Calais. With only 24 hours in a day, and the average person sleeping for just over eight of those hours (or more if you are lucky enough…

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Why a picture can be worth a thousand words…

There’s almost nothing as frustrating as having a fantastic news story hampered by a poor quality photograph to accompany it (unless you’re just about to have your first cuppa of the day and you realise there’s no milk!). Certain stories just cry out for a picture to help lend the human element and give more…

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