A company’s brand is the marketing DNA that determines so many things. It should be built into everything an organisation does, from the values that employees keep in mind whilst carrying out their duties to the style of messaging that outwardly communicates to your prospective and existing customers.
The branding of any business is integral to its success; it is a carefully considered, comprehensive process that requires creativity, diligence, research and full immersion into a client’s world to understand everything about them – that’s where Lime can help!
It’s often difficult to know where to begin. But whether it’s starting a brand from scratch, understanding market position, developing brand personality and values through identity development, brand qualities, behaviours and tone of voice or carrying out a simple brand ‘health check’ to ensure you are making the right impression in the marketplace or everything in between, Lime’s branding team will be able to assist you with whatever your requirements.