Creativity and innovation are the watchwords as leisure attractions open their doors


As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow.

That will include things we have always taken for granted – a family day out to the zoo, or a trip to a safari park, for example. Though we will all do so under the new rules of social distancing, there will be palpable excitement (for the animals, and the visitors)!

Zoos, safari parks and drive-in cinemas are set to re-open in England today, 15th June, as part of the latest steps to ease the Coronavirus lockdown. And as these businesses thrown open their doors once again, they’re going to have to think differently to how they’ve done in the past. Many businesses look different to how they did just a few short weeks ago, so creativity and innovation are going to be the watchwords if they are to entice footfall and customers across the threshold quickly in an effort to maximise revenue during the remainder of 2020.

Staging events, and personal interaction will be part of welcoming back those customers. The trick is going to be ensuring those events are still great fun when we are going to need to be two metres apart. For any business looking to stage events, interaction will be an integral part which is why, given the restrictions, the experiences that are going to work best will need to be bespoke, tailored events that are both attractive as a proposition to the customer and attractive as a proposition to the business too.

That means creating events that are outstanding in terms of delivery as well as experience, crafted from ideas that also have an innate understanding of what your business is trying to achieve.

At Lime, our team is steeped is delivering the very best events – whatever the requirements. Our experiential team has more than ten years’ experience of delivering compelling, memorable activities leave those who attend amazed – ensuring they go away and tell their friends and family all about it.

So, if you’re looking for inspiration and innovation when it comes to staging events, we can help you bring it to life – from initial concepts through to delivery. Creativity and new thinking are going to be key in the post Covid-19 world.

Lime’s team brings a wealth of experience across the whole marketing spectrum, which means we’re able to help you promote your events as well as deliver them, supporting you to deliver one event, all year round or all points in between. The new world may look very different, but it’s those leisure venues which adapt, change and excite their customers who will thrive and prosper best.

For more information email or call 07732 603 315.

Posted: 11/06/2020

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