How any business communicates with its customers and audiences is key………cut through is king in today’s challenging marketplace!
The words ‘Marketing Communications’ (often referred to as marcomms) embody the whole process of interacting with customers and prospects through more than one type of media. From developing strategic marketing plans, key messages, objectives and what channels are to be used, whatever the budget, this needs to be managed in tandem with other disciplines to create great results.
Lime has vast experience in this area from the perspectives of planning, execution and delivery. We also always strive to add value to our clients along the way, ensuring that everything we put forward not only has brand metrics (the characteristics of the brand which determine its strength) attached as objectives, but also a clear business case for why it should be progressed.