Sadly for some children, lockdown has brought increased anxiety, worry and feelings of being unsafe in their own home. This, in turn, has led to an increase in calls to the NSPCC’s Childline service. To raise funds and ensure that they can support every child who needs someone to turn to, the NSPCC will be holding a fundraising event on Friday June 26; a Childhood Day, when they are encouraging us all to ‘be a big kid’.

Now at Lime, we need no excuse to revisit our childhoods so this definitely caught our attention. With more than ten years’ experience of helping brands engage with family audiences through play, you could say that we’re in touch with our inner child!

Play is without doubt one of the great things about being a kid – doing what you want, when you want and not because an adult tells you, letting your imagination run wild, laughing until your sides hurt at nothing more than pure nonsense.

And most of us know that play is more than fun, it’s an essential part of a child’s development – physical, mental, intellectual, problem solving, emotional – the list goes on. But at Lime, we also stress that play is not just the preserve of children; the benefits are equally far reaching at any age and should be encouraged. As the adage goes – you’re never too old to have fun!

Moreover, we frequently see the transformational power of play when parents and children play together. Playing with your child builds even stronger bonds and reinforces trust, it gives parents the chance to see the world from the perspective of their child, without even realising it you set examples for your child about how to win and lose well, not to mention the fact that playing together is fun and what better stress relief is there than shared laughter.

Time and again during family engagement events, our crew have been thanked by parents for helping them to create lasting memories with their children, simple moments of fun made even more meaningful if they’re an unexpected oasis of play in a hectic day. What better emotions could there be to associate with your brand!

So on Friday, we urge you to support the NSPCC’s Childhood Day and to help to raise funds. But we also urge you to share the day as a family, as much as you’re able, playing together and creating lockdown memories that will keep you and your children smiling for a long time to come.

You can find out more about Childhood Day here https://www.nspcc.org.uk/what-you-can-do/charity-runs-cycles-and-challenges/social-and-special-events/childhood-day/

Posted: 24/06/2020

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