Lime’s team worked closely with solicitors Anthony Collins to provide PR support for a number of high profile cases.
We provided media training for key spokespeople as well as drafting press statements, releases and Q and As for the media.
Our work extended to co-ordinating press conferences, as well as generating positive exposure in regional and national media – broadcast, print and online.
Lime also worked with the firm to ensure how they were perceived as a brand reflected the scope of the Anthony Collins offering, done through a company-wide consultation which resulted in new brand guidelines and a fully developed tone of voice. The new brand much more closely aligned with the values and services of the firm, and we helped managed an event to ‘launch’ the new brand.