One thing that’s got us all talking in the marketing world this week is the Alzheimer’s Society rebrand. This is exactly what it set out to do – get everyone talking.
The current outlook for dementia is bleak, with the charity describing it as the biggest health and social care challenge faced by society today, estimating that one million people will suffer from the disease by 2021.
The charity realised it needed to reach a wider audience and dramatically change people’s perceptions of dementia, with many people only associating the disease with the older generation. The Alzheimer’s Society has waved goodbye to its old brand, which has been described by Marketing Week as ‘passive, clinical and cold’ and has introduced us to a bright, bold and creative new brand.
We take our hats off to the creative team, who have certainly delivered an eye-catching, vibrant and youthful rebrand, with a powerful message ‘United Against Dementia’. Just three simple words, yet it symbolises people coming together to fund research, support and raise awareness of such a cruel disease.
The new brand, which was launched on digital platforms at the end of last week, will continue to roll out over the coming months, in time for the charity’s next marketing campaign in April.
With a number of our clients in the health and social care sector, some being charities, we fully understand the powerful influence that changing perceptions can have on your organisation. In a sector facing a number of challenges, which is only set to continue in the wake of Brexit, changing the public perception of your organisation could help with staff shortages and vital fundraising.
If you’d like to find out how you could change people’s perception of your brand then come and speak to us!