Month: July 2016

The game the world’s talking about….

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Opinions across the nation have been divided recently, especially with the Brexit vote, but at the moment everyone’s talking about Pokémon Go – despite whether they love it or hate it! The mobile game, which essentially involves chasing imaginary characters around the real world, has been described by some as the first step towards virtual…

Marketing and the beautiful game

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It’s been a summer full of highs and lows if you’re a football fan, and, as Euro 2016 comes to an end this weekend, marketing departments of key brands will be frantically analysing their successes. You will have all seen an increase in marketing and social media activity from brands such as Orange, Carlsberg, Mars…