Month: December 2017

From advent calendars to advertising – The Lime PR roundup

We start this week’s roundup with a Christmas PR nightmare and bad news for YouTube superstar, Zoella. It was revealed that a fan received an unwelcome gift in her Zoella advent calendar, after discovering a Stanley Knife hidden amongst her festive treat. The family are understandably now warning other parents who purchased the £25 calendar,…

Fizzy drinks and flying – It’s the Lime PR roundup

Christmas time sees many brands run annual campaigns in attempts to become associated with this time of year, such as the John Lewis Christmas advert or Cadbury’s Heroes tubs. One such gimmick we’ve seen in recent years has been the Coca-Cola Christmas Truck, which visits sites around the country to ‘deliver Christmas cheer’. However, the…