23/10/2020
Traditionally, this time of year sees retailers gearing up for the festive season, metaphorically making a list and checking it twice. But with announcements from the Government, ushering in new restrictions that signal the end of the first phase of the Covid pandemic and the beginning of a second phase, we could be forgiven for…
03/08/2020
Throughout the UK lockdown, research has indicated that our habits as consumers may be changing. I’m sure you’ve seen the rhetoric… ordering online, home delivery and home entertainment have become norm and our homes have very much become our castles. Lime Marketing’s Insight team has of course been following the research, sifting through the mountain…
09/07/2020
Whether your burning desire during lockdown has been for a cheeky pint at the pub or a much-needed chop at the hairdressers, we have at least seen some wishes come true as pubs, cafes, museums, galleries and hairdressers and other outlets re-open their doors to customers. Added to which, the Chancellor has announced 50% off…
24/06/2020
Sadly for some children, lockdown has brought increased anxiety, worry and feelings of being unsafe in their own home. This, in turn, has led to an increase in calls to the NSPCC’s Childline service. To raise funds and ensure that they can support every child who needs someone to turn to, the NSPCC will be…
16/06/2020
This week promises to be significant for a number of reasons – though perhaps those reasons are different to what we might have imagined just a few short weeks ago. If you’re a football fan, or a dad (or both!), then there’s double reason to celebrate. Premier League matches begin again on Wednesday June 17,…
11/06/2020
Creativity and innovation are the watchwords as leisure attractions open their doors As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow. That will include things we have always taken for granted – a family day out to the…
05/06/2020
By Joanna Garner, Insight & Strategy Director “Language should be a roadmap, telling you where you’ve come from and where you’re going.” When well-known brands communicate, they don’t always have the effect they’re looking for. There is increasing evidence that the communication of well-known brands during the pandemic lockdown has been less than effective,…
05/05/2020
“The past is a foreign country, they do things differently there.” The first line of LP Hartley’s famous novel currently resonates loudly. Given the global pandemic and the restrictions we all continue to face, even the recent past can seem like a lifetime away. Just a few weeks ago, we hadn’t even heard the phrase…
07/04/2020
Like all of us, Black Country-based Zero Point 8, has been affected by the Coronavirus crisis. But they’ve used their 40 years of experience to adapt, innovate and continue to do business. They’re a great example of how, thinking creatively, businesses can alter their everyday processes to respond to demand – and to provide much-needed…
24/03/2020
Businesses doing what they have always done is no longer an option in the current circumstances. We are all going to have to adapt – quickly – to the situation we find ourselves in. As an SME ourselves, Lime understands the challenges that the vast majority of businesses face at the current time. Equally, as…
19/03/2020
We understand the current situation is very stressful and uncertain for everyone across the UK. We would remind all clients that our team is here and ready to help your business meet the demands of the current situation. We can help with crisis management, communications strategies, digital marketing, online and print services as well as…
20/12/2019
Helping keep families together As Christmas approaches it is a chastening thought that hundreds of children in the UK will be too unwell to leave hospital over the Christmas period. Not only this, the specialist care these children need is not always available close to home. It is distressing to imagine your child being in…
27/11/2019
Time to challenge disability preconceptions head-on As International Day of People with Disabilities approaches, we get news that Top Gear presenter Paddy McGuinness and his wife Christine were challenged by a passer-by when parking in a disabled parking space to drop of their twins at a play centre. The passer-by did not realise that the…
19/11/2019
It’s beginning to look a lot like adverts It’s been almost a decade now since Christmas became all about which TV ad was going to win the nation’s hearts. All the supermarkets have been there in recent years – John Lewis, Sainsburys, Marks and Spencer, Tesco and Aldi have all had memorable campaigns. And increasingly,…
15/11/2019
P is for Progress -the missing marketing message in school performance Schools of all levels, sixth form colleges and universities have risen to the demand that we as parents put upon them, namely to satisfy the thirst for knowledge that helps us determine which seat of learning is the best one for our kids. We…
06/09/2019
Back to it – back to business – back to testing times This time of year heralds the onset of autumn and the long haul towards (dare we say it!) the end of the year.. For small and medium sized businesses (SMEs) the fact that the holidays are behind us signals change: starting out earlier…
31/07/2019
We used to call it the Silly Season (some people still do). That period of the glorious British summer lasting a few weeks when – typically – increasingly frivolous news stories would appear in the media. If you want frivolous stories in 2019, of course, then the internet is available – the clickbait monsters will…
12/07/2019
What springs to mind when you think about Wimbledon? Henman Hill – perhaps? Strawberries and cream – probably? Queuing? Most definitely! Lining up for entrance to the All England Lawn Tennis and Croquet Club (AELTC) is as iconic and traditional an image as rain stopping play or the sight of champions kissing trophies. The rows…
27/06/2019
Birmingham-based automotive installations specialists RS Connect have appointed Lime Marketing to handle their social media platforms. Lime Marketing, in Bromsgrove, will provide social media support for the business – which continues to grow its development plans at a rapid pace. RS Connect, whose HQ is in Coleshill, installs around 35,000 black boxes each month for…
21/06/2019
Lime’s team has been looking out for the best examples of social media campaigns for the first six months of the year (so you don’t have to!) We’ve found the best half dozen from the first six months. Unless, of course, you know better….. JANUARY – GREGGS ON A ROLL In what is traditionally a…
12/05/2019
The team at Lime loves a challenge – particularly when it comes to delivering creative ideas for clients Which is why one of our favourite times of year is National Share a Story Month, an event that has become firmly established on the calendar every year. In the first half of every year, it has…
11/04/2019
To celebrate the opening of the world’s biggest Primark in Birmingham, basically on my door-step, I thought I’d put in writing why I love the budget fashion brand Dear Primark, How do I love thee? Let me count the ways. First, let’s talk about price. I’m wearing a lovely pair of pointed mahogany red shoes…
01/04/2019
NOW THAT’S WHAT I CALL EVENTFUL Sometimes it’s the simplest ideas that work best – a maxim that certainly holds true in the events space. The people behind our Lime Talent team have been turning their minds to what will define the best events in 2019. And the result of exercising all that grey matter…
05/02/2019
Lime MCP has begun working with PD Surgery and DH Aesthetic Training, based in Bromsgrove PD Surgery is a leading plastic and dermatological service developed by its medical director Mr Dalvi Humzah, a consultant plastic, reconstructive and aesthetic surgeon who is also an owner of multi award winning aesthetic training company. Lime is working with…
11/01/2019
Lime team would like to say a WELL DONE to everyone who posted or sent their peace selfies Our donation to: RMHC – will help to look after two families for one night at one of their Houses Dodford Farm – will cover a days stay cost for 2 children UNICEF – will help to train a health worker to provide life-saving…
10/01/2019
Anything and everything is reviewed online these days – from fashion to funeral directors and all points in between. We’re all critics, with the ability to add to the groundswell of opinion about services or products, good or bad. These critiques are often instantaneous, but can also have a long shelf life. Think write-ups about…
08/01/2019
1. The promoter is: Lime Marketing Communications & Productions Ltd Registered office: 27 Basepoint, Isidore Road, Bromsgrove Technology Park, Bromsgrove, Worcestershire, B60 3ET Registered in England: 6669996 2. Employees of Lime Marketing Communications & Productions Ltd or their family members or anyone else connected in any way with the competition or helping to set up…
05/01/2019
Do you know that moment? The one where you are watching a reality TV show and you’re completely taken aback when someone’s raw talent takes you totally by surprise. That moment when someone opens their mouth to unexpectedly reveal the sweetest voice, or turns out to be able to juggle a dozen cricket balls while…
20/12/2018
Lime’s Christmas mailer this year asked people to get into the Christmas spirit of peace, love and giving – and we’ve been amazed by the generosity of those who’ve responded. Firstly, a huge thank you to everyone who has taken part so far (and there’s still time to join in the fun if you haven’t…
12/12/2018
These are the rules for the Lime MCP fundraising promotion that will be hosted on social media platforms Twitter, Facebook, Instagram and LinkedIn entries will be valid from 11AM on 13.12.18 and end at 5PM on Friday 21.12.18 (GMT). The promoter is: Lime Marketing Communications & Productions Ltd Registered office: 27 Basepoint, Isidore Road,…
04/07/2018
An ever-expanding number of communications platforms means that organisations have more tools than ever with which to engage their audiences. But in an age where we all receive so much by way of communication, how do you make yours really stand out? This is a question of particular importance to housing associations, specifically because they…
13/04/2018
What can be scarier than starting a new business year and having no idea about your marketing strategy?! Ok, I know – giant, man-eating spiders for a start. But not having a clear plan to attract new customers can be nerve-racking, right? Don’t worry, we’ve got your back with these 13 simple but awesome tips…
04/01/2018
Hello and welcome to our first PR roundup of 2018! The year did not get off to a good start for Virgin Trains after the rail provider was forced to apologise for posting a sexist remark in response to a customer complaint over Twitter. A customer tweeted their dismay at being dismissed as ‘honey’ by a…
08/12/2017
We start this week’s roundup with a Christmas PR nightmare and bad news for YouTube superstar, Zoella. It was revealed that a fan received an unwelcome gift in her Zoella advent calendar, after discovering a Stanley Knife hidden amongst her festive treat. The family are understandably now warning other parents who purchased the £25 calendar,…
01/12/2017
Christmas time sees many brands run annual campaigns in attempts to become associated with this time of year, such as the John Lewis Christmas advert or Cadbury’s Heroes tubs. One such gimmick we’ve seen in recent years has been the Coca-Cola Christmas Truck, which visits sites around the country to ‘deliver Christmas cheer’. However, the…
24/11/2017
As we approach the festive season, many businesses are preparing for the annual shopping bonanza that is ‘Black Friday’, where stores and retailers announce a series of deals for consumers in the run-up to Christmas. However, some organisations may have more to deal with than just an increase in shoppers, as an investigation by consumer…
14/11/2017
Let’s kick things off with the story making waves across the world this week, the Paradise Papers. The worldwide investigation into a leak of 13.4m files from two offshore service providers and 19 tax havens’ company registries, has revealed how some of society’s biggest names and companies have been hiding their wealth. There have been…
08/11/2017
Lime is delighted to announce a new client win – The Old Rose & Crown Hotel; an event, wedding, conference venue located in the Lickey Hills Country Park. Following a successful pitch process, Lime was selected as the venue’s marketing partner to raise wider awareness of this locally-loved venue, increase bookings and develop a strong…
07/11/2017
Name: Dr Chris Newis Job title: Insight & Strategy Account Manager When I started working for Lime: 6th of June, 2017 How a typical day goes for me: check the morning news for material that is important for our clients; check and collate updates and alerts from publications and journals; produce summaries and pass to…
23/10/2017
Lime have been chosen to be Bravado Licensing’s partner in their representation of the fun filled Emoji brand in the UK! Selected through a pitch process, we will be working with Bravado to help secure FMCG licensing partnerships on behalf of Emoji. Then – through our experiential team and other business units – we will…
18/10/2017
The last few weeks have been eventful to say the least from a political aspect. Silly-season may be over, but you would never have guessed it from the way some of the party conferences unfolded. One of the big talking points was the series of unfortunate events that unravelled during Theresa May’s keynote speech at…
16/10/2017
Lime are excited to announce that we are working with Cirencester Housing on their new rebrand! Cirencester Housing are a small association who we have been working with since the summer. This rebrand will be the first for Cirencester Housing for 25 years, and will reflect the values and vision of the new CEO, Maureen…
10/10/2017
Here at Lime, we are thrilled to announce our new client, Jobson James Insurance Brokers! Jobson James are a medium sized insurance firm based in the centre of Birmingham; they are health and wellbeing advocates with a focus on general insurance also. The biggest insurance brokers in the West Midlands with a national reach, Jobson…
07/04/2017
It barely seems like five minutes since we welcomed in the New Year, so it’s quite hard to believe that we’re already into April with Easter just around the corner. Everyone in the office has welcomed spring, with the warmer days and lighter evenings, what’s not to like? The start of spring sees a number…
24/03/2017
Red Nose Day will hit our television screens tonight, for its twenty-ninth year, with a star-studded show to raise money for Comic Relief. It’s a must-watch for many people across the UK, sparking a range of emotions with a mixture of comedy sketches and serious messages appealing for donations. Comic Relief funds more than 2,000…
10/03/2017
It’s only been two weeks since ‘Piegate’ was the talk of social media, but pies have been all over the media for a different reason this week – British Pie Week. National awareness days (which can actually be a dedicated week or even month) have become increasingly popular in recent years and are a fantastic…
03/03/2017
Looking around the Lime office, every one of us has an iPhone on our desk. If you’re like us, when it comes to upgrading your phone you don’t even have to shop around, it’s just a case of getting the new iPhone. It’s unsurprising when the design is slick, it takes a better photo than…
24/02/2017
For football fans up and down the country, Monday night’s fifth round FA cup game between non-league side, Sutton United, and premiership team, Arsenal, was certainly not one to be missed! While fans anticipated a lot of action during the match, they weren’t expecting a savoury pie to be the talking point of the match….
15/02/2017
Love has been in the air this week (much to some people’s annoyance), but Valentine’s Day isn’t the only reason that people, and brands, have been sharing the love. Valentine’s Day is an occasion that notoriously divides opinions, regardless of whether you’re single or happily in a relationship. Some people jump at the opportunity to…
03/02/2017
One thing that’s got us all talking in the marketing world this week is the Alzheimer’s Society rebrand. This is exactly what it set out to do – get everyone talking. The current outlook for dementia is bleak, with the charity describing it as the biggest health and social care challenge faced by society today,…
16/12/2016
It’s National Christmas Jumper day, and we’re all sat in the office nice and cosy in our festive knitwear. Thousands of people across the country will be getting involved today, and we’ve seen some fantastic pictures on social media (our personal favourite has to be the woman with hundreds of baubles attached to her jumper…
09/12/2016
Christmas is the season of goodwill, and as an agency we’ve been reflecting on how we’ve tried to do our bit over the last 12 months to help give a little back in whatever way we can. We’re proud to say we’ve supported a number of charities and good causes throughout the year – and…
02/12/2016
There’s no mistaking that it’s December, with our Facebook news feeds suddenly filled with Christmas trees and advent calendars (which finally means it acceptable for us to eat chocolate for breakfast every day). Christmas is a busy time of year for us all, and it always seems like an impossible task trying to fit in…
25/11/2016
It started off with school proms and baby showers, and Black Friday is yet another American tradition that’s made its way to Britain, with this year is set to be the biggest yet! It’s hard to forget the scenes that unfolded when Black Friday first arrived in the UK, bringing out the aggression in customers…
18/11/2016
Now if you’re anything like us, when you’re having a big clear out at home there’s always a pile for eBay, full of items that are just too good to simply throw away and may actually make you some cash. But what springs to mind when you think of eBay? Is it brand new, high…
11/11/2016
After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…
04/11/2016
With Halloween out the way, November sees the start of the Christmas frenzy (which definitely feels like it gets earlier and earlier each year!). The supermarket shelves are stocked up with festive treats, high-street retailers have an array of brightly coloured Christmas jumpers and we’re all eagerly awaiting the John Lewis Christmas advert. Christmas is…
28/10/2016
This week Twitter announced that over the next couple of months we will be saying goodbye to its video-sharing service, Vine. The well-loved app, which at its peak had over 100 million people watching videos every month, allowed users to share six second looping video clips on social media. Vine became very popular, especially for…
14/10/2016
What do Brexit and Marmite have in common? Well, they both divide the British public. Now unless you’ve shut yourself away from the world for the last few days, you’ll know that Marmite’s been a hot topic of conversation this week. The EU referendum caused a lot of debates, and no doubt will continue to…
07/10/2016
Whether it’s a day at the beach, a birthday party or meal out, time spent as a family always creates lasting memories. People can often think it’s the expensive holidays and days out that bring the most family fun, but that’s not always the case! So far this year we’ve held over 2,000 experiential engagement…
30/09/2016
When Snapchat first launched in 2011, we must admit we found the concept rather strange. What was the point in sending a picture that would disappear forever after just 10 seconds? Surely it was a waste of time? Although sceptical at first, we stuck with it and tried to get our head around the app,…
23/09/2016
The dark nights are creeping up on us and we’ve contemplated putting the heating on, which means that summer has officially come to an end. After an incredibly busy few months supporting the McDonald’s ‘good times’ campaign, we’ve finally found the time to sit back (don’t worry, not for long!) and reflect on the agency’s…
02/09/2016
Amazon is rarely out of the news for long, but the latest technology that’s got everyone talking is the Amazon Dash Button. The new feature has attracted a lot of media attention, but not all of it’s been positive. The Amazon Dash Button, which launched in the UK this week, is available for almost 40…
12/08/2016
Social media has ‘exploded’ in recent years, and has quickly become a part of our everyday life. Sharing is a deeply ingrained human instinct, and many of us like to share our latest news and life events with others, whether this be an engagement, a new baby or first house. We must admit, occasionally it…
05/08/2016
With the Olympic Games kicking off today in Rio de Janerio, it’s a hot topic of conversation at the moment, especially in the world of social media. To celebrate the Games, Twitter has introduced 207 team emojis, for fans across the world to show their support for their favourite teams. Twitter users can also get…
29/07/2016
Opinions across the nation have been divided recently, especially with the Brexit vote, but at the moment everyone’s talking about Pokémon Go – despite whether they love it or hate it! The mobile game, which essentially involves chasing imaginary characters around the real world, has been described by some as the first step towards virtual…
08/07/2016
It’s been a summer full of highs and lows if you’re a football fan, and, as Euro 2016 comes to an end this weekend, marketing departments of key brands will be frantically analysing their successes. You will have all seen an increase in marketing and social media activity from brands such as Orange, Carlsberg, Mars…
24/06/2016
Training sessions can be dull and boring if you don’t successfully capture your audience’s attention, which often leads to people nodding off (let’s face it, many of us have been there!). This is demotivating and disheartening to the trainer, who sees a room full of glazed over eyes blankly staring back. With a team of…
10/06/2016
If you’re anything like us you will have an inbox full of marketing emails. Some that you want and others that you wonder how on earth have reached you. How do you interact with these emails? Do you delete or unsubscribe? As a marketer, you want people to open and read your emails with interest…
13/05/2016
To many people, 50 minutes may not sound like long. But in this time, you could actually fly from Birmingham to Dublin, or get the channel tunnel to Calais. With only 24 hours in a day, and the average person sleeping for just over eight of those hours (or more if you are lucky enough…
06/05/2016
There’s almost nothing as frustrating as having a fantastic news story hampered by a poor quality photograph to accompany it (unless you’re just about to have your first cuppa of the day and you realise there’s no milk!). Certain stories just cry out for a picture to help lend the human element and give more…