b'Audis UK reputation has grown immenselyFrom in-dealership events and ride and3 yearsin the last 15 years, since its branddrives, to track days and British Touring re-launch.Imperatives during theseCar Championship Experiences, our rollingconsecutive growth in how effective franchisees emerging years were to build a rapportcalendar of customer interactions and brandbelieve Audis contribution to dealer marketing to be between customers and their localimmersions contributed to brand affinity(Dealer Attitude Survey)dealerships and to encourage customers and Audis evolving franchisee relationships. to drive the developing range of cars at every opportunity.By tracking hard measures such as enquiry levels, vehicle demonstrations and sales, we We worked closely with Audi to create andreinforced the relevance and value of Audis develop the marques Dealer Marketingcommitment to dealer marketing to its Hitting the Marque Programme to meet these very challenges,franchised network.with experiential at its core.'