Category: Branding

Brand messages failing to meet the mood of the lockdown consumer

branding messages

By Joanna Garner, Insight & Strategy Director   “Language should be a roadmap, telling you where you’ve come from and where you’re going.” When well-known brands communicate, they don’t always have the effect they’re looking for. There is increasing evidence that the communication of well-known brands during the pandemic lockdown has been less than effective,…

The importance of emotion for charities

Red Nose Day will hit our television screens tonight, for its twenty-ninth year, with a star-studded show to raise money for Comic Relief. It’s a must-watch for many people across the UK, sparking a range of emotions with a mixture of comedy sketches and serious messages appealing for donations. Comic Relief funds more than 2,000…

Love is in the air

Love has been in the air this week (much to some people’s annoyance), but Valentine’s Day isn’t the only reason that people, and brands, have been sharing the love. Valentine’s Day is an occasion that notoriously divides opinions, regardless of whether you’re single or happily in a relationship. Some people jump at the opportunity to…

The Evolution of Black Friday

It started off with school proms and baby showers, and Black Friday is yet another American tradition that’s made its way to Britain, with this year is set to be the biggest yet! It’s hard to forget the scenes that unfolded when Black Friday first arrived in the UK, bringing out the aggression in customers…

Is the future of eBay about to change?

Now if you’re anything like us, when you’re having a big clear out at home there’s always a pile for eBay, full of items that are just too good to simply throw away and may actually make you some cash. But what springs to mind when you think of eBay? Is it brand new, high…

A welcome distraction in a crazy world…

After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…

Do you love it or hate it?

What do Brexit and Marmite have in common? Well, they both divide the British public. Now unless you’ve shut yourself away from the world for the last few days, you’ll know that Marmite’s been a hot topic of conversation this week. The EU referendum caused a lot of debates, and no doubt will continue to…