Category: Experiential

Make your venue work harder

Creativity and innovation are the watchwords as leisure attractions open their doors   As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow. That will include things we have always taken for granted – a family day out to the…

WHEN’S THE BEST TIME TO PROVIDE EXPERIENTIAL MARKETING? RIGHT ON QUEUE!

experiential marketing

What springs to mind when you think about Wimbledon? Henman Hill – perhaps? Strawberries and cream – probably? Queuing? Most definitely! Lining up for entrance to the All England Lawn Tennis and Croquet Club (AELTC) is as iconic and traditional an image as rain stopping play or the sight of champions kissing trophies. The rows…

ARE YOU SITTING COMFORTABLY? THEN WE’LL BEGIN…..

The team at Lime loves a challenge – particularly when it comes to delivering creative ideas for clients Which is why one of our favourite times of year is National Share a Story Month, an event that has become firmly established on the calendar every year. In the first half of every year, it has…

MY LETTER TO PRIMARK

To celebrate the opening of the world’s biggest Primark in Birmingham, basically on my door-step, I thought I’d put in writing why I love the budget fashion brand Dear Primark, How do I love thee? Let me count the ways. First, let’s talk about price. I’m wearing a lovely pair of pointed mahogany red shoes…

Eggscellent Easter Experiential Marketing

It barely seems like five minutes since we welcomed in the New Year, so it’s quite hard to believe that we’re already into April with Easter just around the corner. Everyone in the office has welcomed spring, with the warmer days and lighter evenings, what’s not to like? The start of spring sees a number…

A welcome distraction in a crazy world…

After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…

Successful events to create lasting memories

Whether it’s a day at the beach, a birthday party or meal out, time spent as a family always creates lasting memories. People can often think it’s the expensive holidays and days out that bring the most family fun, but that’s not always the case! So far this year we’ve held over 2,000 experiential engagement…

Lime’s Summer of Success

The dark nights are creeping up on us and we’ve contemplated putting the heating on, which means that summer has officially come to an end. After an incredibly busy few months supporting the McDonald’s ‘good times’ campaign, we’ve finally found the time to sit back (don’t worry, not for long!) and reflect on the agency’s…

Excellent events start with engaging training

Training sessions can be dull and boring if you don’t successfully capture your audience’s attention, which often leads to people nodding off (let’s face it, many of us have been there!). This is demotivating and disheartening to the trainer, who sees a room full of glazed over eyes blankly staring back. With a team of…