Category: Insight & Strategy

Pass it on: your experience of lockdown could help small businesses and charities bounce back

Shopping during lockdown

Throughout the UK lockdown, research has indicated that our habits as consumers may be changing. I’m sure you’ve seen the rhetoric… ordering online, home delivery and home entertainment have become norm and our homes have very much become our castles. Lime Marketing’s Insight team has of course been following the research, sifting through the mountain…

Your customer’s journey begins with a single step

Back to it – back to business – back to testing times This time of year heralds the onset of autumn and the long haul towards (dare we say it!) the end of the year.. For small and medium sized businesses (SMEs) the fact that the holidays are behind us signals change: starting out earlier…