Businesses doing what they have always done is no longer an option in the current circumstances. We are all going to have to adapt – quickly – to the situation we find ourselves in. As an SME ourselves, Lime understands the challenges that the vast majority of businesses face at the current time. Equally, as…
Back to it – back to business – back to testing times This time of year heralds the onset of autumn and the long haul towards (dare we say it!) the end of the year.. For small and medium sized businesses (SMEs) the fact that the holidays are behind us signals change: starting out earlier…
We used to call it the Silly Season (some people still do). That period of the glorious British summer lasting a few weeks when – typically – increasingly frivolous news stories would appear in the media. If you want frivolous stories in 2019, of course, then the internet is available – the clickbait monsters will…
Red Nose Day will hit our television screens tonight, for its twenty-ninth year, with a star-studded show to raise money for Comic Relief. It’s a must-watch for many people across the UK, sparking a range of emotions with a mixture of comedy sketches and serious messages appealing for donations. Comic Relief funds more than 2,000…
It’s only been two weeks since ‘Piegate’ was the talk of social media, but pies have been all over the media for a different reason this week – British Pie Week. National awareness days (which can actually be a dedicated week or even month) have become increasingly popular in recent years and are a fantastic…
It’s National Christmas Jumper day, and we’re all sat in the office nice and cosy in our festive knitwear. Thousands of people across the country will be getting involved today, and we’ve seen some fantastic pictures on social media (our personal favourite has to be the woman with hundreds of baubles attached to her jumper…
Christmas is the season of goodwill, and as an agency we’ve been reflecting on how we’ve tried to do our bit over the last 12 months to help give a little back in whatever way we can. We’re proud to say we’ve supported a number of charities and good causes throughout the year – and…
It started off with school proms and baby showers, and Black Friday is yet another American tradition that’s made its way to Britain, with this year is set to be the biggest yet! It’s hard to forget the scenes that unfolded when Black Friday first arrived in the UK, bringing out the aggression in customers…
Now if you’re anything like us, when you’re having a big clear out at home there’s always a pile for eBay, full of items that are just too good to simply throw away and may actually make you some cash. But what springs to mind when you think of eBay? Is it brand new, high…
After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…
With Halloween out the way, November sees the start of the Christmas frenzy (which definitely feels like it gets earlier and earlier each year!). The supermarket shelves are stocked up with festive treats, high-street retailers have an array of brightly coloured Christmas jumpers and we’re all eagerly awaiting the John Lewis Christmas advert. Christmas is…
What do Brexit and Marmite have in common? Well, they both divide the British public. Now unless you’ve shut yourself away from the world for the last few days, you’ll know that Marmite’s been a hot topic of conversation this week. The EU referendum caused a lot of debates, and no doubt will continue to…
Whether it’s a day at the beach, a birthday party or meal out, time spent as a family always creates lasting memories. People can often think it’s the expensive holidays and days out that bring the most family fun, but that’s not always the case! So far this year we’ve held over 2,000 experiential engagement…
The dark nights are creeping up on us and we’ve contemplated putting the heating on, which means that summer has officially come to an end. After an incredibly busy few months supporting the McDonald’s ‘good times’ campaign, we’ve finally found the time to sit back (don’t worry, not for long!) and reflect on the agency’s…
It’s been a summer full of highs and lows if you’re a football fan, and, as Euro 2016 comes to an end this weekend, marketing departments of key brands will be frantically analysing their successes. You will have all seen an increase in marketing and social media activity from brands such as Orange, Carlsberg, Mars…
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