Birmingham-based automotive installations specialists RS Connect have appointed Lime Marketing to handle their social media platforms. Lime Marketing, in Bromsgrove, will provide social media support for the business – which continues to grow its development plans at a rapid pace. RS Connect, whose HQ is in Coleshill, installs around 35,000 black boxes each month for…
Lime’s team has been looking out for the best examples of social media campaigns for the first six months of the year (so you don’t have to!) We’ve found the best half dozen from the first six months. Unless, of course, you know better….. JANUARY – GREGGS ON A ROLL In what is traditionally a…
Hello and welcome to our first PR roundup of 2018! The year did not get off to a good start for Virgin Trains after the rail provider was forced to apologise for posting a sexist remark in response to a customer complaint over Twitter. A customer tweeted their dismay at being dismissed as ‘honey’ by a…
As we approach the festive season, many businesses are preparing for the annual shopping bonanza that is ‘Black Friday’, where stores and retailers announce a series of deals for consumers in the run-up to Christmas. However, some organisations may have more to deal with than just an increase in shoppers, as an investigation by consumer…
It’s only been two weeks since ‘Piegate’ was the talk of social media, but pies have been all over the media for a different reason this week – British Pie Week. National awareness days (which can actually be a dedicated week or even month) have become increasingly popular in recent years and are a fantastic…
Looking around the Lime office, every one of us has an iPhone on our desk. If you’re like us, when it comes to upgrading your phone you don’t even have to shop around, it’s just a case of getting the new iPhone. It’s unsurprising when the design is slick, it takes a better photo than…
Love has been in the air this week (much to some people’s annoyance), but Valentine’s Day isn’t the only reason that people, and brands, have been sharing the love. Valentine’s Day is an occasion that notoriously divides opinions, regardless of whether you’re single or happily in a relationship. Some people jump at the opportunity to…
After what can only be described as one of the craziest weeks in living memory (and yes, we are talking about the election of a certain billionaire reality TV star into the White House), the annual John Lewis Christmas TV ad was a bit of a welcome diversion this week. The launch of the advert…
With Halloween out the way, November sees the start of the Christmas frenzy (which definitely feels like it gets earlier and earlier each year!). The supermarket shelves are stocked up with festive treats, high-street retailers have an array of brightly coloured Christmas jumpers and we’re all eagerly awaiting the John Lewis Christmas advert. Christmas is…
This week Twitter announced that over the next couple of months we will be saying goodbye to its video-sharing service, Vine. The well-loved app, which at its peak had over 100 million people watching videos every month, allowed users to share six second looping video clips on social media. Vine became very popular, especially for…
It’s been a summer full of highs and lows if you’re a football fan, and, as Euro 2016 comes to an end this weekend, marketing departments of key brands will be frantically analysing their successes. You will have all seen an increase in marketing and social media activity from brands such as Orange, Carlsberg, Mars…
To many people, 50 minutes may not sound like long. But in this time, you could actually fly from Birmingham to Dublin, or get the channel tunnel to Calais. With only 24 hours in a day, and the average person sleeping for just over eight of those hours (or more if you are lucky enough…
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