Category: Uncategorized

New Client Announcement: Bravado Licensing

Lime have been chosen to be Bravado Licensing’s partner in their representation of the fun filled Emoji brand in the UK! Selected through a pitch process, we will be working with Bravado to help secure FMCG licensing partnerships on behalf of Emoji. Then – through our experiential team and other business units – we will…

Making the most of PR opportunities – Don’t cough up the chance

The last few weeks have been eventful to say the least from a political aspect. Silly-season may be over, but you would never have guessed it from the way some of the party conferences unfolded. One of the big talking points was the series of unfortunate events that unravelled during Theresa May’s keynote speech at…

New Client Update: Cirencester Housing

Lime are excited to announce that we are working with Cirencester Housing on their new rebrand! Cirencester Housing are a small association who we have been working with since the summer. This rebrand will be the first for Cirencester Housing for 25 years, and will reflect the values and vision of the new CEO, Maureen…

New Client Update: Jobson James

Here at Lime, we are thrilled to announce our new client, Jobson James Insurance Brokers! Jobson James are a medium sized insurance firm based in the centre of Birmingham; they are health and wellbeing advocates with a focus on general insurance also. The biggest insurance brokers in the West Midlands with a national reach, Jobson…

When your PR stunt turns into more of an own goal…

For football fans up and down the country, Monday night’s fifth round FA cup game between non-league side, Sutton United, and premiership team, Arsenal, was certainly not one to be missed! While fans anticipated a lot of action during the match, they weren’t expecting a savoury pie to be the talking point of the match….

The importance of perception

One thing that’s got us all talking in the marketing world this week is the Alzheimer’s Society rebrand. This is exactly what it set out to do – get everyone talking. The current outlook for dementia is bleak, with the charity describing it as the biggest health and social care challenge faced by society today,…

It’s The Most Wonderful Time of the Year

There’s no mistaking that it’s December, with our Facebook news feeds suddenly filled with Christmas trees and advent calendars (which finally means it acceptable for us to eat chocolate for breakfast every day). Christmas is a busy time of year for us all, and it always seems like an impossible task trying to fit in…

The future of Snapchat…

When Snapchat first launched in 2011, we must admit we found the concept rather strange. What was the point in sending a picture that would disappear forever after just 10 seconds? Surely it was a waste of time? Although sceptical at first, we stuck with it and tried to get our head around the app,…

Is a little plastic button really the future of online shopping?

Amazon is rarely out of the news for long, but the latest technology that’s got everyone talking is the Amazon Dash Button. The new feature has attracted a lot of media attention, but not all of it’s been positive. The Amazon Dash Button, which launched in the UK this week, is available for almost 40…

Does the thought of negative comments on social media fill you with fear?

Social media has ‘exploded’ in recent years, and has quickly become a part of our everyday life. Sharing is a deeply ingrained human instinct, and many of us like to share our latest news and life events with others, whether this be an engagement, a new baby or first house. We must admit, occasionally it…

Lets talk about Rio 2016… or maybe not?

With the Olympic Games kicking off today in Rio de Janerio, it’s a hot topic of conversation at the moment, especially in the world of social media. To celebrate the Games, Twitter has introduced 207 team emojis, for fans across the world to show their support for their favourite teams. Twitter users can also get…

The game the world’s talking about….

Opinions across the nation have been divided recently, especially with the Brexit vote, but at the moment everyone’s talking about Pokémon Go – despite whether they love it or hate it! The mobile game, which essentially involves chasing imaginary characters around the real world, has been described by some as the first step towards virtual…

Excellent events start with engaging training

Training sessions can be dull and boring if you don’t successfully capture your audience’s attention, which often leads to people nodding off (let’s face it, many of us have been there!). This is demotivating and disheartening to the trainer, who sees a room full of glazed over eyes blankly staring back. With a team of…

Do you know who you are emailing?

If you’re anything like us you will have an inbox full of marketing emails. Some that you want and others that you wonder how on earth have reached you. How do you interact with these emails? Do you delete or unsubscribe? As a marketer, you want people to open and read your emails with interest…