From 2014 to 2018 we worked with OFG – one of the largest specialist adult and childcare providers for autism and SEMH – with a huge brand overhaul based on rebrands and mergers.
In 2014, Options – the original part of the company – asked Lime to rebrand its organisation. Externally their old brand was dated and failed to differentiate; internally was fragmented across the services.
Adopting the principles of co-creation, we began with engagement and consultation across all of Options’ services, backed by a robust insight platform. Building on this, Lime developed a refreshed brand and framework that included a vision, mission, values and visual ID.
Within 12 months, Options merged with Outcomes First Group (OFG), which also owned Hillcrest – another leading care provider for autism and SEMH – creating a confusing overlap of services and branding. In a further 18 months their fostering division also required a brand review.
Our challenge then was to create a strategy and brand architecture that encompassed the new Options brand; gave each area of the business its own identity; and conveyed a clear group vision, structure and personality.
With the brand architecture agreed, Lime undertook a brand refresh for OFG, Hillcrest and Options, and created a new brand for Sunflower Fostering; all the time ensuring they aligned and worked together as a ‘family’.