Tag: consumer behaviour

Brand messages failing to meet the mood of the lockdown consumer

branding messages

By Joanna Garner, Insight & Strategy Director   “Language should be a roadmap, telling you where you’ve come from and where you’re going.” When well-known brands communicate, they don’t always have the effect they’re looking for. There is increasing evidence that the communication of well-known brands during the pandemic lockdown has been less than effective,…