Looking around the Lime office, every one of us has an iPhone on our desk. If you’re like us, when it comes to upgrading your phone you don’t even have to shop around, it’s just a case of getting the new iPhone. It’s unsurprising when the design is slick, it takes a better photo than a digital camera, and there is an app for almost everything you can image (there’s even one for picking spots – gross!).

But there is one thing about the iPhone which drives everyone mad – the battery life! Whether it’s when you’ve been waiting for the all-important phone call from the estate agents about your dream house, or just as you are about to take the ultimate picture on your travels, the iPhone has an annoying habit of losing battery quickly. In those frustrating moments many of us have wished we could have our faithful Nokia 3310 back – well now you can!

In response to consumer demand, Nokia is bringing back the old classic and before I hear you ask, yes it will include the classic Snake game!

The news was announced at the Mobile World Congress on Sunday, and it is this is the first time a mobile phone has been released under the Nokia brand since 2015 – so it’s unsurprising the announcement was met with a wave of publicity and excitement.

The relaunched Nokia 3310 comes in a range of colours, 22 hours talk time, one month of standby and the classic Nokia ringtone, and is expected to be priced at around £40.

Many of us grew up with this phone and it holds great nostalgia in its simplicity. But does this mean that technology has done a full circle and we are all about to ditch our smartphones? We don’t think so.

Occasionally we like the thought of going back to a time when technology was much simpler, but an awful lot has changed in the last 17 years and smartphones serve a much greater purpose. Phones are no longer used to simply make a phone call or send a text message, they are used every day for banking, as a Sat Nav and catching up on the latest news around the world.

In this day and age the mass majority won’t be prepared to give up their smartphones for the simpler technology the Nokia 3310 offers, but the announcement has generated an enormous interest in the brand, with searches for Nokia increasing by a whopping 797 percent in less than a week. It’s likely that the longevity of the success of will be relatively short-lived, but in terms of PR for Nokia it’s been a fantastic move. It’s generated consumer excitement and discussion, with many people reminiscing about their original Nokia 3310 fondly on social media.

We won’t all be rushing to the phone shops to get one ourselves, but it will be the perfect ‘spare’ phone for festivals and holidays, and for those people who have a habit of regularly dropping their phone.

Posted: 03/03/2017

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