Situation: Zero Point 8 is a traditional British manufacturing business based at the heart of the UK, designing, making and installing furniture for sectors such as hospitality, retail, healthcare, commercial and education. Lime was appointed by the company at the beginning of the year to develop a fully measurable tactical marketing campaign utilising Lime’s specialists in the areas of PR, Social Media, Digital, CRM & Marcomms, aimed at raising awareness of the Zero Point 8 offering and driving lead generation and ultimately sales.
Task: When the Covid-19 crisis hit in March, they quickly had to develop a new focus for the business – the design, manufacture and installation of protection screens, sanitiser units and PPE stations for the NHS, medical centres and care homes.
Action: Lime’s PR team drafted press releases for local and regional media, as well as the manufacturing press and national journalists. The ‘hook’ was how Zero Point 8 was turning its business around to help the NHS, the medical sector and care homes, while protecting the jobs of it staff and securing the company’s future. This resonated loudly with the media, who were looking for examples of genuine innovation and entrepreneurialism during what was – and continues to be – a difficult time for many businesses.
Results: Almost 30 pieces of coverage were generated – locally, regionally, nationally (and even internationally!). Amongst the highlights were:
CEO Mark Baker live interview on BBC’s Victoria Derbyshire programme
Zero Point 8 CEO being interviewed by the BBC
Some media outlets which featured Zero Point 8
For more information contact Lime’s Head of PR, Mark Whitehouse on 07718 108 695 or email markw@limemcp.co.uk