As the first free school for post 16s with special educational needs to be granted funding in the country, Lime was tasked with giving Wolverhampton Vocational Training Centre a brand identity that would be carried through all marketing and communications and promote the school through various media channels.
Our branding and creative teams came together to design an exciting new identity that reflected the aims of the school.

In addition, our customer relationship management team undertook a public consultation on behalf of the school to ensure statutory duties were fulfilled prior to opening.

Lime’s PR team then set to work to secure some excellent TV and newspaper exposure for the school through planned and targeted PR activity.