b'1 2 3 4 5The challenge Insight Proposition The rightBuilding the campaign3 amazing, unique venuesSet in such an amazing location,Safari cinema presents marketing mix The centrepiece is easy a brilliant film on a giant available for hire/use but howwho would use these venuenot just your averageLocal PR, Social Media andscreen with imposing sound for people to sit and watch. do to increase revenue andspaces during the week? Wefilm screening but an allExperiential. The items that are then built around this are whats create an uptake in bookingscentred around activities forimmersive, activity drivenkey to appeal to the different audiences and create during the quieter weekdays? families during the holidays thatevent encompassing thean immersive experience. A Summer Sizzler with add to the Safari Park experience,needs and requirements offace painting, balloon modelling, magic, storytelling parent entertainment for a childeach of the key audiences,and movie snacks/drinks for families. A Halloween free evening out and a corporateadaptable to different themesSpectacular with a Jack the Ripper compre, zombie audience looking for somethingto suit the season. waiters and eyeball cocktails as an alternative to the Safari Venues different to the standard city centrestandard Christmas party for businesses. Or a Christmas meeting space. night off with text bar, sofas and blankets and lashings of mulled wine for parents.'