b'1 2 3 4 5The challenge Insight Proposition The rightBuilding the campaignSimpledrive as much exposureRetailing throughout the world isemoji is a universally- marketing mix Activities start from the moment customers arrive in as possible for this already hugeundergoing a major change, drivenrecognised languageusingAs an established emoji licensingthe car park with a car park monopoly, where crew brand (voted third most influentialby digitalisation, online competitionthis digital phenomenon andUK partner, Limes Experientialdistribute prizes and treasure hunt maps. Families brand in 2017 behind Coca Colaand the growth of the web, socialiconic lifestyle brand we willteam will be supported by ourcan search the shopping centre for emoji treasure and Lego). Led by an experientialmedia and mobile communications.drive footfall to shoppingSocial Media and PR specialists.(stickers placed strategically to cover all retailers), delivery, we have started with retailConsumers attitude to shopping hascentres by increased familyAnd not forgetting Digital ofticking each emoji off their map as they go. and, in particular, high footfallchanged with many preferring toactivity. This approach will catercourse, as we create an onlineAdditional wrap-around activities include character shopping centres. buy online. They shop around morefor both sidesfootfall andFamily Club and loyalty schemevisits, spin to win competitions and toilet humour than before. They still like shoppingsales revenue for retailers andfor shoppers. stickers in restrooms. All of which creates a great Emojihowever, prefer destination retailingpositive PR for the centre andexperience for shoppers, drives additional footfall and enjoying shared experiences. their tenants. and encourages loyalty through sign-ups to the Family Club loyalty scheme.'