b'1 2 3 4 5The challenge Insight Proposition The rightBuilding the campaignAn increasingly demanding retailShopping experiences have comeCelebrating all thats brilliantmarketing mix Linking into local activity, we have created a host of environment that is challenging evenfull circle, especially with millennialsand unique about the area,Local and regional PR,different fun activation tools for customers to engage the best-known high street brands,(Topshops target audience). It usedwrapped around a fun creativeSocial Media and, of course,witheach themed to a local event or icon. From an driving the need for a visit to storeto be that ease was the keygoactivity and engagement toolsExperiential. in-store movie theatre where customers can dress up like to become much more experienceonline, a few clicks of a buttonthat shoppers will love tocharacters from a favourite film, having a moving GIF taken led rather than simply transactional.whilst sat in your PJs with a brewconnect with as if they were riding the Bronze Bull, to walking down an The brief, to conceptualise an in-storeand the next day the item is onTopshop Loves Birmingham. fashion catwalk wearing their new outfit for an upcoming experience that reaches out to shoppersyour doorstep. Not any more, thisfestival. The campaign caters for a range of different and maximises local footfall andaudience wants to try, feel, smellaspects that resonate with the customers lifestylemuch Topshop sales. The initial focus being a regionaland experience products before theylike the Topshop brand itself; all supported by promotional flagship outlet with but with a view topurchase but, they also need anoffers and guerrilla style marketing activity within the the concepts portability to other areas. added incentive over and above yourcity centre to capture the imagination of shoppers and of standard shopping experience to getcourse, drive footfall and sales.them out of their PJs!'