We used to call it the Silly Season (some people still do). That period of the glorious British summer lasting a few weeks when – typically – increasingly frivolous news stories would appear in the media. If you want frivolous stories in 2019, of course, then the internet is available – the clickbait monsters will…
Month: July 2019
WHEN’S THE BEST TIME TO PROVIDE EXPERIENTIAL MARKETING? RIGHT ON QUEUE!
What springs to mind when you think about Wimbledon? Henman Hill – perhaps? Strawberries and cream – probably? Queuing? Most definitely! Lining up for entrance to the All England Lawn Tennis and Croquet Club (AELTC) is as iconic and traditional an image as rain stopping play or the sight of champions kissing trophies. The rows…
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