Time to challenge disability preconceptions head-on As International Day of People with Disabilities approaches, we get news that Top Gear presenter Paddy McGuinness and his wife Christine were challenged by a passer-by when parking in a disabled parking space to drop of their twins at a play centre. The passer-by did not realise that the…
It’s beginning to look a lot like adverts It’s been almost a decade now since Christmas became all about which TV ad was going to win the nation’s hearts. All the supermarkets have been there in recent years – John Lewis, Sainsburys, Marks and Spencer, Tesco and Aldi have all had memorable campaigns. And increasingly,…
P is for Progress -the missing marketing message in school performance Schools of all levels, sixth form colleges and universities have risen to the demand that we as parents put upon them, namely to satisfy the thirst for knowledge that helps us determine which seat of learning is the best one for our kids. We…
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