Month: June 2020

Support the NSPCC’s Childhood Day with family play, laughter and smiles

NSPCC

Sadly for some children, lockdown has brought increased anxiety, worry and feelings of being unsafe in their own home. This, in turn, has led to an increase in calls to the NSPCC’s Childline service. To raise funds and ensure that they can support every child who needs someone to turn to, the NSPCC will be…

Reasons to be cheerful – football, Father’s Day and Summer

football

This week promises to be significant for a number of reasons – though perhaps those reasons are different to what we might have imagined just a few short weeks ago. If you’re a football fan, or a dad (or both!), then there’s double reason to celebrate. Premier League matches begin again on Wednesday June 17,…

Make your venue work harder

Creativity and innovation are the watchwords as leisure attractions open their doors   As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow. That will include things we have always taken for granted – a family day out to the…

Brand messages failing to meet the mood of the lockdown consumer

branding messages

By Joanna Garner, Insight & Strategy Director   “Language should be a roadmap, telling you where you’ve come from and where you’re going.” When well-known brands communicate, they don’t always have the effect they’re looking for. There is increasing evidence that the communication of well-known brands during the pandemic lockdown has been less than effective,…