Creativity and innovation are the watchwords as leisure attractions open their doors As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow. That will include things we have always taken for granted – a family day out to the…
By Joanna Garner, Insight & Strategy Director “Language should be a roadmap, telling you where you’ve come from and where you’re going.” When well-known brands communicate, they don’t always have the effect they’re looking for. There is increasing evidence that the communication of well-known brands during the pandemic lockdown has been less than effective,…
“The past is a foreign country, they do things differently there.” The first line of LP Hartley’s famous novel currently resonates loudly. Given the global pandemic and the restrictions we all continue to face, even the recent past can seem like a lifetime away. Just a few weeks ago, we hadn’t even heard the phrase…
Like all of us, Black Country-based Zero Point 8, has been affected by the Coronavirus crisis. But they’ve used their 40 years of experience to adapt, innovate and continue to do business. They’re a great example of how, thinking creatively, businesses can alter their everyday processes to respond to demand – and to provide much-needed…
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