We used to call it the Silly Season (some people still do). That period of the glorious British summer lasting a few weeks when – typically – increasingly frivolous news stories would appear in the media. If you want frivolous stories in 2019, of course, then the internet is available – the clickbait monsters will…
Category: PR
From honey to sugar – a bitter-sweet PR roundup from Lime
Hello and welcome to our first PR roundup of 2018! The year did not get off to a good start for Virgin Trains after the rail provider was forced to apologise for posting a sexist remark in response to a customer complaint over Twitter. A customer tweeted their dismay at being dismissed as ‘honey’ by a…
Black Friday, breaches and bakeries – The Lime PR roundup
As we approach the festive season, many businesses are preparing for the annual shopping bonanza that is ‘Black Friday’, where stores and retailers announce a series of deals for consumers in the run-up to Christmas. However, some organisations may have more to deal with than just an increase in shoppers, as an investigation by consumer…
The return of the faithful Nokia
Looking around the Lime office, every one of us has an iPhone on our desk. If you’re like us, when it comes to upgrading your phone you don’t even have to shop around, it’s just a case of getting the new iPhone. It’s unsurprising when the design is slick, it takes a better photo than…
Why a picture can be worth a thousand words…
There’s almost nothing as frustrating as having a fantastic news story hampered by a poor quality photograph to accompany it (unless you’re just about to have your first cuppa of the day and you realise there’s no milk!). Certain stories just cry out for a picture to help lend the human element and give more…

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