Tag: experiential marketing

Make your venue work harder

Creativity and innovation are the watchwords as leisure attractions open their doors   As we all gradually emerge from lockdown, the excitement of being able to do things we have been unable to do for weeks will grow. That will include things we have always taken for granted – a family day out to the…

WHEN’S THE BEST TIME TO PROVIDE EXPERIENTIAL MARKETING? RIGHT ON QUEUE!

experiential marketing

What springs to mind when you think about Wimbledon? Henman Hill – perhaps? Strawberries and cream – probably? Queuing? Most definitely! Lining up for entrance to the All England Lawn Tennis and Croquet Club (AELTC) is as iconic and traditional an image as rain stopping play or the sight of champions kissing trophies. The rows…