Tag: PR

THE SILLY SEASON? DON’T BE SO, ERM, SILLY!

PR Campaign Strategy Media

We used to call it the Silly Season (some people still do). That period of the glorious British summer lasting a few weeks when – typically – increasingly frivolous news stories would appear in the media. If you want frivolous stories in 2019, of course, then the internet is available – the clickbait monsters will…

Why a picture can be worth a thousand words…

There’s almost nothing as frustrating as having a fantastic news story hampered by a poor quality photograph to accompany it (unless you’re just about to have your first cuppa of the day and you realise there’s no milk!). Certain stories just cry out for a picture to help lend the human element and give more…